Having worked within marketing, branding, strategy and product development since 2005, I have a breadth of experience across a multitude of areas that has only been cemented through having my own blog and social media presence.
I've been involved in product development, packaging design, copywrighting, in-store marketing, merchandising, advertising, website creation, social media, digital marketing, influencer outreach, idea curation and so much more.
Brands I've worked for include Paul Mitchell, Bourjois Paris, Cuticura, Middlesex University, British Gas, Twinings Tea, Rekorderlig Cider, Olay, Dove, Samsung and many more on a consultancy basis.
In 2013 I chose to take my expansive knowledge and experience working with social networks (Facebook, Twitter, YouTube, Google+, Pinterest, Instagram,) blogs, and partner networks direct to brands that want to grow their social presence, or simply want to establish a creative and unique idea. I now work closely with some power players in the industry to help them shape their strategy, increase awareness of a product, develop and nurture blogger relationships and provide insight from the industry. I'm also involved in new product development, market research projects, blogger outreach, packaging development, copy writing, industry comment, public speaking, panel hosting and much more.
KEY AREAS OF EXPERTISE
* The beauty industry, trends and the future of cosmetics *
* How to talk to an older consumer and understand what she wants *
* Social media as a conversation and engagement tool *
* Working with influencers and integrating them into your strategy *
* The future of digital media and online purchasing *