A BIT ABOUT ME...
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As a little girl I dreamed of the day that I would have my own dressing table and a collection of cosmetics to rival my mother. Little did I know that that passion would eventually develop into a career I love, and that I'd thrive working within an industry that's always had a special place in my heart.
Starting my career working in brand management for beauty brands that included Paul Mitchell Haircare and Bourjois Paris Cosmetics, I quickly realised that successful marketing is all about storytelling. From in-store POS and big budget TV campaigns, to targeted social driven activity and integrated digital comms - it's all about capturing the imagination of your consumer and understanding what drives them to purchase. Since 2013 I've worked as a brand consultant to help shape strategy, increase awareness of a product, develop and nurture blogger relationships and provide insight from the industry. I'm now also involved in new product development, market research projects, packaging design, copy writing, industry comment, public speaking, panel hosting and much more. LET ME HELP YOUR BRAND REACH ITS FULL POTENTIAL |
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